Rick Frishman is co-author of Guerrilla Marketing for Writers and Guerrilla Publicity. As president of Planned Television Arts, Frishman has been the driving force behind PTA's exceptional growth and has remained one of the most powerful and energetic publicists in the media industry. Rick continues to work with many of the top editors, agents and publishers in America including Simon and Schuster, Random House, and Harper Collins. Some of the authors he has worked with include Bill Moyers, Richard Preston, Mark Victor Hansen, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.