The Häagen-Dazs brand quickly developed a loyal following. Its early success was created by word of mouth and praise. Without the benefit of advertising the story of an incredibly rich and creamy confection spread rapidly. At first, it was only available at gourmet shops in New York City, but soon distribution expanded throughout the east coast of the U.S., and by 1973 Häagen-Dazs® products were enjoyed by discerning customers throughout the United States. Then in 1976, Mr. Mattus' daughter Doris opened the first Häagen-Dazs® shop. It was an immediate success, and its popularity led to a rapid expansion of Häagen-Dazs shops across the country.

Host: Todd Woods
Length: 9 minutes 44 seconds