Jack Trout Radio-Conversations With Marketing Thought Leaders- Part of the Affiliate Nanocasting Radio Network

Life After the 30-Second Spot

Jack Trout With Joseph Jaffe

Joseph Jaffe has written a book about the seismic shifts taking place in marketing and advertising titled, "Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising."

Host: Jack Trout
Length: 22 minutes 35 seconds