Emanuel Rosen is the author of "The Anatomy of Buzz: How to Create Word-of-Mouth Marketing". The book follows the buzz about products such as the Palm Pilot, the BMW Z3, PowerBar, and other products that have become successful through word-of-mouth." Rosen and Trout explore whether word-of-mouth marketing is all it's been cranked up to be.

Host: Jack Trout
Length: 18 minutes 16 seconds