As the founding CEO of Land Rover in North America, Charlie Hughes built a fully operational organization and dealer body in 15 months. He grew the business from 0 units in 1986 to 22,000 in 1998 and in so doing created the luxury sport utility segment. Most recently, he served as President and CEO of Mazda North American Operations and is now at the helm of Brand Rules, LLC.

Host: Jack Trout
Length: 18 minutes 48 seconds