The 22 Immutable Laws of Book Marketing           Al Ries

Al is a legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing including Positioning: The Battle for Your Mind, Marketing Warfare, Focus, The 22 Immutable Laws of Branding, and his latest The Origin of Brands. We asked Al to apply his 22 laws of marketing to promoting books. His insight is eye openning!