Hottest Ideas From the Book Expo           Godfrey Harris

Editor of the Harris report, Godfrey Harris has written 7 books on word of mouth advertising and including Talk Is Cheap, How to Generate Word of Mouth Advertising, Don't Take Our Word for It!, Let Your Fingers Do the Talking, Talk Is Easy, and Watch It! These books have sold an estimated half million copies in 13 languages. Harris holds degrees from Stanford University and the University of California, Los Angeles.