Jack Trout and naming strategist Steve Rivkin discuss good and bad names for companies, products and services.Prior to forming his own firm, Mr. Rivkin spent 14 years with Trout & Ries Inc. Mr. Rivkin supervised campaigns and strategy projects for such clients as Harrah's Hotels, Ingersoll-Rand, Leica Cameras, Playtex, Stop & Shop Supermarkets, United Jersey Banks and Western Union.
Jack Trout and naming strategist Steve Rivkin discuss good and bad names for companies, products and services.Prior to forming his own firm, Mr. Rivkin spent 14 years with Trout & Ries Inc. Mr. Rivkin supervised campaigns and strategy projects for such clients as Harrah's Hotels, Ingersoll-Rand, Leica Cameras, Playtex, Stop & Shop Supermarkets, United Jersey Banks and Western Union.
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