The Strategy Behind the Name Game
    Jack Trout With Steve Rivkin

    Jack Trout and naming strategist Steve Rivkin discuss good and bad names for companies, products and services.Prior to forming his own firm, Mr. Rivkin spent 14 years with Trout & Ries Inc. Mr. Rivkin supervised campaigns and strategy projects for such clients as Harrah's Hotels, Ingersoll-Rand, Leica Cameras, Playtex, Stop & Shop Supermarkets, United Jersey Banks and Western Union.

    Host: Jack Trout
    Length: 20 minutes 52 seconds

       Copyright Jackstreet Media 2006