BAM! The K-12 Marketer

Getting More Bang for Your Education Marketing Bucks

Getting Rich Kizer & Georgeanne Bender are well known for their unique and intensive consumer research, in addition to yearly focus groups, one-on-one interviews, and intensive on-site studies. Their research is solid ground-level intelligence you can use to better serve your own customers. Adrienne Watts Dayton is VP of marketing at the National School Supply and Equipment Association (NSSEA). Bob Stimolo is president of School Marketing Research Institute and the publisher of School Marketing Newsletter.