Bob Stimolo is president of School Marketing Research Institute and the publisher of School Marketing Newsletter, now in its 30th year of publication. Lisa Schmucki is the founder & CEO at edWeb.net and CEO at Bridgepoint Marketing Services. Sandy Fivecoat is CEO of WeAreTeachers and has been a teacher, administrator, and university researcher. Fran Simon is Chief Engagement Officer of Engagement Strategies, LLC. Fran has been a professional early childhood educator since 1981.