My BAD on BAM! Radio Network

I Did Not Consider My Audience

Dr. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. He's spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published articles in top-tier academic journals and consulted for a variety of Fortune 500 companies.


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