Dr. Tony Sinanis is currently the Lead Learner of Cantiague Elementary School in Jericho, New York. Cantiague was named a 2012 National Blue Ribbon School and Tony received the 2014 New York State Elementary Principal of the Year Award and the national 2013 Bammy Award for Elementary School Principal of the Year. Joe Sanfelippo, PhD is the Superintendent of the Fall Creek School District. Prior to taking on his current role, he was an Elementary Principal in two rural school districts. He co-hosts the BrandED Radio Show on the Bam Radio Network, and co-authored The Power of Branding-Telling Your School's Story..