Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. He spent 15 years as a marketing strategist for Ogilvy and Leo Burnett, is the Wall Street Journal best selling author of six business books and also teaches marketing and innovation at Georgetown University. Dr. Brad Gustafson is the principal and lead learner at Greenwood Elementary in Minnesota. Ben Gilpin is currently the principal at Warner Elementary School in Spring Arbor. He has a Master’s in education from Spring Arbor University.